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How To Write Viral UGC Scripts

Posted Thu Aug 24 2023 3 min read

Ah, the UGC script! Brings back memories of writing English class essays, doesn't it? Who'd have thought those skills would come in handy one day? The UGC script isn't a place to cut corners; it's the very backbone of your video. It's the difference between a brand selling their product from your ad or not. Stick around, and by the end of this post, I'll teach you the UGC script-writing secrets that'll have brands queuing up to work with you. Let's dive in!

What is a UGC Script?

For those who might be new to the term or just need a bit of clarity, a UGC (User-Generated Content) script is the written blueprint for a UGC video or ad. It maps out everything, from what you'll say, how you'll say it, to any visual or auditory cues you want to include. Whether it's a gifted or paid collab, brands will either provide you with a UGC script read or will make you write your own UGC script. If you're wondering on how to turn a gifted collab into a paid one read: How to Turn a Gifted Collaboration into a Paid Collaboration

In short, a UGC script is your game plan to create an ad that doesn't feel like an ad, but rather, a genuine recommendation or story from a trusted friend or peer.

How to write a UGC script?

1. Research:

Before you even put pen to paper (or fingers to keyboard), it's essential to research the brand you’re writing a script for. You can't just whip up any script and expect it to resonate. Here's why:

  • Understanding the Brand and Its Objectives:

Every brand has its unique essence, story, and objectives. For a UGC script to be effective, it should encapsulate that essence and communicate it. Are they about luxury and exclusivity? Or perhaps fun and spontaneity? Maybe they prioritize sustainability and eco-friendliness. By understanding what the brand stands for, you can craft a narrative that conveys their message.

  • Tailoring Your Script to the Brand's Target Audience:

One size doesn't fit all. A script that appeals to millennials might not resonate with baby boomers. Likewise, a skincare brand targeting acne-prone teens will have a different message than one focusing on anti-aging. Knowing the target audience's preferences, challenges, and desires will allow you to craft a script that speaks directly to them, making the UGC more engaging and relatable.

2. Finding Inspiration

Ever hit a creative block? Every UGC creator does. Luckily, there are endless ads that you can take inspiration and learn from.

Introducing the TikTok Creative Center, TikTok's very own directory of the best-performing ads on the platform. Filter by industry, and learn what’s working for the top ads in your niche.

Now start watching the ads and save the ads that kept your attention. Grab a notebook and start writing down what the ad did that worked. Here’s what you want to look for:

  • Hooks: What grabs your attention in the first few seconds? Identify these golden openings and think about how they could be adapted to fit different brands or products.
  • CTAs (Call to Actions): These are crucial for driving action. Which CTAs are compelling enough to make viewers click or buy? Understand their positioning and wording.

The process of inspiration is iterative. You might not strike gold immediately, but by consistently analyzing and learning from the best, you'll refine your own scripting skills and carve out a unique voice that brands will cherish.

3. The script-writing formula:

Here’s where things get juicy. High-performing ads follow a formula, and I’m about to give it to you. Here’s what you need to do:

  1. Hook: Start your video with an engaging hook. This should take up 2 seconds of your video and needs to get the viewer to stop scrolling.

  2. Problem: Identify the problem that the viewer faces.

    • Example: “75% of [target user] struggle with [target problem], but don’t know how to treat it.”
  3. Agitate the problem: Exaggerate the problem to get people to feel emotion.

    • Example: “By not treating [target problem] it’s only going to get worse.”
  4. Solution: Show the brand's product as the solution.

    • Example: “Luckily, I found a product called [brand product] and it solves this for me.”
  5. Call to action: Add a call to action to get the viewer to take action.

    • Example: “They’re selling out fast, so go get one at [brand website]!”

Wrapping It Up:

Whew, that was a lot, wasn’t it? But you now have the secrets to write high-performing UGC ads. Remember, it's all about speaking directly to your audience, understanding the brand's essence, and, most importantly, being genuine. Grab that pen (or keyboard) and start scripting your next UGC ad! And if you ever feel stuck? Just come back to this guide.

Brands are waiting to collaborate with UGC creators like you, armed with a killer script. If you're looking for brands to collaborate with, here's a guide on finding UGC brands to work with. Best of luck!

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