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How to Find Brands that Work with UGC Creators in 2023

Posted Mon Aug 14 2023 3 min read


Hey there, UGC (User-Generated Content) creator! Are you dreaming of that next (or first!) paid brand collaboration? You're in the right spot.

This isn't your usual "here's a list of brands" kind of post. Nope, I’m here to give you something better.

Ever heard that saying, "Teach someone to fish, and they'll never go hungry"? Well that's what I'm going for with this blog post.

Instead of spoon-feeding you brand names, I'll show you the ropes on finding brands that do UGC and, more importantly, how to reach out to them the right way.

So, here's what we're diving into today:

  • How to find brands and companies that work with UGC creators
  • How to initiate contact with them.

Let’s get into it.

How to find brands that work with UGC creators

So how can you pinpoint the brands looking for UGC creators? Here are 3 great strategies, plus a bonus tip that's a hidden gem for many creators.

1. Spotting a UGC ad in the wild

Example of UGC ads on TikTok

The simplest trick in the book? Do something you most likely already do every day.

Scroll Social Media.

Yep, it's that straightforward. Open Instagram/TikTok and start scrolling! Whenever you spot an ad, screenshot or save the company's name. If they're advertising, chances are they're using UGC.

Congratulations, you've just found a potential collaboration!

2. Twitter (X)

UGC opportunity post on Twitter

If you’re a UGC creator and you’re not already on Twitter (X), DOWNLOAD IT NOW.

Start using Twitter actively. Post your example UGC there.

Search up “UGC opportunity” on Twitter and start replying to all of the ugc creator brand posts there. You’ll find new opportunities posted every day.

3. UGC Platforms for creators

Fiverr platform interface for UGC creators

UGC platforms can offer a steady stream of brand deals. While they're super useful, keep in mind that some might skim off a commission from your earnings.

Fiverr stands out as a top pick here; list a gig, and watch brands come knocking.

Some other platforms worth exploring include:

Check out our article for the 10 Best UGC Platforms for UGC creators.

4. Bonus: Local Businesses!

An underrated gem in the UGC world? Your local businesses. Go pitch to your local coffee shop, restaurant, bubble tea store, etc.

I get it. It can be scary to pitch your UGC services in person.

But fewer UGC creators are trying this, which gives you a competitive advantage if you do!

Initiating Contact and Making a Pitch

UGC creator typing an email to initiate contact with a brand for collaboration

You've got your list of brands; now, it's about making that all-important first impression. Let's dive into the art of reaching out to brands:

1. Zeroing in on the Right Contact 🔍

There’s no point in pitching your UGC to the customer support rep. Their job is to help customers, not do collaborations.

The Pro Move: Hop onto LinkedIn. Identify the brand you're keen on and dig a little to find that golden contact — the person helming creator collaborations. That's your ticket in.

2. Crafting the Perfect Pitch ✍️

Here’s the golden rule: Keep it short & sweet.

There’s no perfect one-size-fits-all pitch. You need to tailor each pitch to resonate with the specific brand.

Pitching Pro Tips:

  • Weave in your personality and write content relatable to the business.
  • Think of UGC concepts for them; tease these in your pitch.
  • A portfolio link is a non-negotiable. This is your moment to shine, so make sure it's up to par. If you want to create an amazing UGC portfolio, check out: How to Create a UGC Portfolio: A Guide for UGC Creators

Extra Sprinkle: Supercharge your portfolio with social proof. Consider platforms like TrustUGC to improve your portfolio.

If you want a more in-depth tutorial on how to pitch brands, check out our blog: The Ultimate UGC Creator Pitch Template

Wrapping It Up

You’re now equipped with the skills to find brands looking for UGC creators AND to win them over.

Remember, every brand collaboration you seek is not just a transaction but a relationship in the making. With the right approach and tools in your arsenal, you're not just pitching – you're setting the stage for a mutually beneficial partnership.

If you found this blog post useful, share it to other UGC creators!

My name is Ben, and I’m the Co-Founder of TrustUGC, a tool to help UGC creators build and share social proof.

Follow us on Twitter for more useful tips: @trustugc

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