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The Ultimate UGC Creator Pitch Template

Posted Mon Aug 28 2023 5 min read

As a UGC creator, there are two primary ways you get brand deals: Inbounds (where brands discover and reach out to you) and outbounds (when you reach out to brands). When you’re first starting out in UGC, you probably won’t get a lot of inbounds. This makes mastering how to reach out to UGC brands not just a smart move, but a necessary one.

In this guide, we’ll delve deep into the art of brand outreach as a UGC creator. We'll ensure you know how to get your email to the right decision-maker and craft a compelling pitch. And for those looking for a head start, we’ve included an exclusive UGC email pitch template that helped a UGC creator close $5000+ in UGC deals!

Ready to transform your outreach game? Dive in!

Step 1: Researching the Brands

The first step to brand outreach doesn't start with typing that first email sentence—it starts with researching the brand. Admittedly, diving deep into research might not be everyone's cup of tea, but it's one of the most important parts to securing brand collaborations.

Avoid Generic Pitches

Most brands receive a staggering amount of emails daily, with many being generic outreach attempts. Trust me, this is coming from someone who runs multiple companies. It's no secret that generic pitches—those copy-and-paste emails—often meet the same fate: the trash folder. But why is this, and why is personalization so crucial?

  • Brands Want Authentic Content: Brands are looking for creators who genuinely understand their product. It results in better content for them, which makes them more money. By sending a copy-and-paste email, UGC creators signal a lack of genuine interest in the brand, suggesting they might be equally dispassionate in their content creation.
  • Standing Out in the Crowd: Personalizing an email ensures you're not just another creator in the brand's inbox. Tailoring your pitch to address the brand's specific needs, campaigns, or products showcases your genuine interest and dedication to potential collaboration.
  • Building Trust from the First Contact: Personalization sets the stage for a relationship built on trust. A well-researched and tailored pitch demonstrates your commitment, showcasing that you're not merely seeking any brand deal but a collaboration that aligns with both your brand and theirs.

Something that will help build trust before you even reach out, is social proof. If you have lots of social proof, brands are more likely to trust you. Check out our blog post: Social Proof for UGC Creators

Finding the Right Contact: The Decision Maker

The success of your UGC outreach email doesn't just depend on the quality of your pitch but also on ensuring it lands in the right inbox. Let’s face it, the customer support representative doesn’t have the authority for brand collaborations.

  1. Identifying the Correct Role: Begin by pinpointing the roles that are most likely to handle creator collaborations. On platforms like LinkedIn, search for the company you're interested in partnering with and sift through their employee list. Job titles to watch out for include "Brand Collaborations", "Marketing Manager", "Creator Partnership Coordinator", and similar roles.
  2. Securing their Contact: While LinkedIn may provide you with an avenue to connect directly, it's more professional to reach out via email. If the email isn't listed on their LinkedIn profile or the company website, consider using tools or platforms that specialize in finding business emails. One tool I’d recommend to find a professional’s email is Rocket Reach. If you do choose to message them on LinkedIn, keep your connect message very short and non-promotional.

With the decision-maker's contact details in hand, you're ready to take the next step: crafting a pitch they can't resist!

Step 2: Crafting the Perfect Brand Outreach Email

Perfecting your outreach email is an art - it requires a blend of understanding the brand's values, demonstrating value, and leading them to an irresistible call-to-action. Here's how you can achieve this:

1. Subject Lines:

Your subject line is the first impression you give. If it doesn’t get the brands attention, they’ll never read your pitch. Here’s are 2 subject line templates to get your emails opened:

  • Be Direct but Intriguing: "Proposal for [Brand's Product] Collaboration"
  • Simple but Personal: "[Your Name] x [Brand Name] Collaboration"
  • Ask if They Need UGC: "[Brand Name] looking for UGC?"

Tip: Avoid SPAM Trigger Words: Steer clear from words like 'free', 'buy', 'promo', or your email may go to spam.

2. The Email Body:

Now it’s time to put your earlier research to work.

  • Introduction: Start by introducing yourself. Where are you from? What niche is your content?
  • Connection To Brand: Dive into what piqued your interest about them. Did you recently try their product? Have you been a fan of the brand for years? Or did you stumble upon their Instagram?
  • The Collaboration Pitch: Here’s where you present your proposal. Make sure to link to your portfolio. If you want to create a high-converting UGC portfolio, check out: How to Create a UGC Portfolio: A Guide for UGC Creators
  • Bonus Points: If you’ve brainstormed a few content ideas tailored for them, slide them in here. It showcases initiative and genuine interest.
  • Call to Action: With everything laid out, ask if they’re currently looking for UGC or would be interested in exploring a collaboration.
  • Professional Signature: Make sure to have a professional signature in your email.

3. UGC Email Pitch Template

Your first outreach email is the hardest to write. That's why we asked UGC creator expert, Mehr, for her UGC outreach template. She gave us the template that’s helped her close more $5000+ in UGC deals. So without further ado, here it is:

The UGC Pitch Template:

Hello decision maker name,

My name is insert your name here and I am a content creator based in insert location that specializes in creating content in the insert a niche that is relevant to the brand.

I was recently looking for a new brand product, and came across insert brand name. I believe that your insert product/service is truly unique and I would love to bring awareness to it by creating engaging content for your brand to use for paid social.

That being said, I am reaching out to propose a collaboration between insert brand name & myself. I have attached a link to my portfolio here for you to review my previous work.

I've taken the liberty of creating three content concepts for you and have included them below:

  • 3 reasons why you need/don't need insert product/service name
  • Exposing the truth about insert product name here
  • Meet my new favourite insert product name

I'd love to know if you are currently sourcing creators for content during Q4?


Professional Signature

Key Tips:

  • Don’t include too many links in your email or it may go to spam
  • Stick to standard fonts for readability and professionalism.
  • Track if brands are opening your emails with a tool like MailTrack
  • You can automate your email outreach with tools such Lemlist, MailChimp, etc.

If you found this template useful, be sure to check out Mehr’s coaching services.

In Conclusion

You’re now equipped with everything you need to reach out to brands! So what are you waiting for? Get those brand deals!

If you need help finding brands to work with, check out: How to Find Brands that Work with UGC Creators in 2023

If you found this blog post useful, be sure to share it with other UGC creators 🫶

A Note from the Author

Hi, I'm Ben, co-founder of TrustUGC. We launched TrustUGC with a clear mission: to help UGC creators to build and share social proof. We are dedicated to helping UGC creators close more brand deals, whether it’s through insightful blog posts like this one, or our powerful UGC tools designed to seamlessly integrate into your portfolio.

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