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How To Get SMM Clients on Fiverr (Social Media Manager)

Posted Fri Dec 15 2023 4 min read

Fiverr has dramatically changed over the years. It used to be known as a marketplace to find cheap services, but in recent years it’s grown into much more. Nowadays you can find high-value professional services on Fiverr, alongside the budget-friendly ones. This makes it a great avenue for Social Media Managers (SMMs) looking to get more clients.

In this blog post, I’ll show you how to create a standout Fiverr gig for SMM services. You’ll learn how to create a compelling profile and craft a gig that attracts high-ticket clients.

Let’s get into it 👇

1. Create a Fiverr Seller Account

Create Fiverr Seller Account

1.1 Sign Up and Create Your Seller Account

The first thing you need to do to sell on Fiverr is create a Fiverr seller account. Head to Fiverr's selling page and follow the prompts to create your account.

1.2 Complete Your Seller Profile

Now that you have a Fiverr Seller account, complete the onboarding. This will require you to fill out your personal information.

In the profile section, highlight your expertise in Social Media Management (SMM). Be sure to include a professional profile picture. In this area, you’re crafting an image that appeals to potential clients.

2. Create Your First SMM Fiverr Gig

Create Your First SMM Fiverr Gig

2.1 Gig Title

The first thing you need to do is write your Fiverr Gig title. It's essential to use keywords that your target audience is likely to use when searching for your services. For a Social Media Manager, keywords might include "Social Media Marketing," "Manage Social Media," "Social Media Manager," "Social Media Strategist," and "Content Creator."

Example Title: I will be your social media marketing manager and content creator

2.2 Category & Service Type

Choosing the correct category and service type helps Fiverr's algorithm match you with the right clients. For this gig, select:

Category: Digital Marketing → Social Media Marketing.

Service Type: Social Media Management

2.3 Gig Metadata

In this section, specify the social media platforms you specialize in, the tools you use, and the industries you have experience with. This helps in attracting clients looking for specific skills and expertise.

2.4 Search Tags

Search tags are crucial for visibility. Pick tags that you believe potential buyers will use when looking for services like yours. Fiverr only lets you choose 5. Here are some search tags for an SMM gig:

  • "Social Media"
  • "Social Media Management"
  • Content Creator
  • "Instagram Marketing"
  • "Facebook Marketing"
  • "LinkedIn Marketing"

Remember, these tags are keywords that will help your gig show up in relevant searches, so choose wisely!

3. Pricing 💰

Fiverr Pricing

Fiverr allows you to create tiered packages for your services, usually structured as Basic, Standard, and Premium. It's crucial to strategically price these tiers to appeal to a range of clients while ensuring you're fairly compensated for your expertise.

3.1 The Art of Pricing

  • Basic Package: This is your entry-level offer. Price it attractively to draw in clients who may be new to social media management or those with smaller budgets. Ensure that the scope of work in this package is manageable and clearly defined.
    • Example: $400 for 3 posts per week
  • Standard Package: Often considered the core offering, your Standard package should provide the best value for the price. It's typically the most popular choice and should balance a reasonable cost with a comprehensive range of services. This is where you can showcase your most demanded skills and services.
    • Example $500 for 3 posts per week + 1 story p/w + 1 reel p/w
  • Premium Package: Aimed at clients who are looking for advanced services or a more in-depth approach, the Premium package can be priced higher. Here, you can include more extensive management, strategy planning, or additional platforms.
    • $600 for 4 posts per week + 1 story p/w + 1 reel p/w

3.2 Start Small

When you first list your gig on Fiverr you won’t have any reviews. Start with a cheaper pricing to start getting more reviews.

Once you have reviews, you can raise your prices. If you're curious about how to add Fiverr reviews to your SMM portfolio check: How To Add Fiverr Reviews To Your Website

4. Gig Description

Fiverr Gig Description

Your gig description is where you can persuade clients to choose your services. It should be clear, detailed, and highlight the unique value you bring as a Social Media Manager.

4.1 Structure of the Description

  • Introduction: Start with a brief introduction about yourself and your experience in social media management. Make it personable and professional.
  • Services Offered: Clearly outline the services you'll provide. Be specific about what each package includes, such as content creation, platform management, analytics reporting, and strategy development.
  • Unique Selling Points (USPs): What makes your service stand out? Perhaps it's your experience with a specific industry, your proven track record of increasing engagement, or your innovative content creation skills.
  • Call to Action: Conclude with an invitation for clients to contact you to discuss their needs or to place an order.

4.2 Example Fiverr Gig Description for SMMs

My name is Ben and I create engaging content that converts, so you can take your business Instagram to the next level.

I’ve been a content creator on Instagram for 5+ years, growing my personal pages to 30k+ followers. I’m an expert at growing brands on Instagram.

What I offer:

  • I research your brand, niche, and target audience
  • I optimize your Instagram Bio and Profile Picture
  • I’ll create engaging content tailored to your brand and ideal customer

Ready to start growing your brand on Instagram? Let’s talk!

5. Fiverr Requirements

Fiverr Gig Requirements

When creating your Fiverr gig, it's crucial to outline clear, specific requirements for your clients. This ensures that you have all the necessary information to begin work efficiently and effectively.

Examples of requirements you might need:

  • Social media login details
  • Logo
  • Branding (fonts, colors, etc.)
  • Content Preferences

6. Fiverr Gig Gallery

Fiverr Gig Gallery

Your Fiverr gig gallery is potentially the most important part of your Fiverr Gig. It's crucial in attracting clients, as it showcases your skills, style, and the quality of work they can expect from you.

Use high-quality images of previous work you’ve done, results, testimonials, and analytics from past campaigns.

You’re Done! 🥳

Congrats you’re now set up on Fiverr. If you found this blog post useful, be sure to share it with others.

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