UGC Creator Rates: How Much Should You Charge?

Determining the right price for your UGC is a challenge that every UGC creator faces. You want to be paid what you're worth, but you also don’t want to scare away potential clients from high prices. Price too high, and you might not get any clients. Go too low, and you undervalue your time and work. So, where's that sweet spot? That’s what we're diving into today. In this guide, we’ll go over finding the right price for your UGC.

Average UGC Creator Rates

So what are other UGC creators charging? We ran a survey on 40 UGC creators and found that 63.4% of UGC creators charge between $150-$250 per video. This gives a clear indication of the current rate range in the market.

Factors That Determine Your Rates

Experience and Skillset

Your journey in UGC will see you evolve from a newbie to an expert content creator. Each stage dictates a distinct pricing strategy:

Beginner: Just stepping into the world of UGC? You’re most likely still building a portfolio, refining your skills, and creating a network. You typically price lower, focusing more on gaining experience and exposure.
UGC Professional: With a few collaborations in your back pocket and improved content creation skills, UGC Professionals can confidently demand higher rates. You've proven your reliability and quality by now.
UGC Expert: Top-tier UGC creators have a solid reputation, extensive portfolio, and consistent track record. They command premium rates, often several times higher than the average UGC rates.

Other Key Factors:

Equipment Quality: Your gear speaks volumes. Top-notch equipment can elevate your content's quality, justifying a heftier price tag.
Content Type & Effort: From snappy clips to elaborate how-tos, the intricacy and effort poured into content can dictate its worth.
Niche Expertise: Specializing makes you a go-to person in that niche, making you a more valuable UGC creator.

Setting Your Rates: A Step-by-Step Progression

So what should you set your rates to? There’s no set number, your UGC rates will evolve as you grow as a creator. Here are the 3 progressions in your UGC rates.

1: Gifted Collabs

Gifted collaborations are where brings give you a product for free in return for a video. Let's face it: almost every UGC creator starts with gifted collabs. And guess what? It's okay! Besides scoring cool products, it's a chance to build your portfolio.

How to Turn a Gifted Collaboration into a Paid Collaboration

2: Paid Collaborations

Now that you’ve got a few collaborations under your belt, you can move on to paid collaborations. Most UGC creators set a base price of $150 when they move to paid collaborations. Brands always try to negotiate you down, so you want to start higher than the lowest you’d go.

3: High-paying Collaborations

Once you become one of the best and most experienced in your niche, you can move up towards charging $250+ per collaboration. To achieve the high-paying collaborations you need:

Ability to create content that brings brands a HIGH return
Testimonials from reputable brands

Wrapping Things Up

The ability to charge more for your rates will ultimately come down to your skill as a UGC creator. If you have the ability to make brands more money from your content, they will be willing to pay you more.

If you're a beginner UGC creator, I highly recommend reading our blog post: How To Become a UGC Creator. That blog will cover all of the basics you need to know to start charging $250+ per video!

If you found this blog post useful, be sure to share it with other UGC creators!