For social media managers, testimonials are more than just words of praise—they're the success stories that future clients trust. Nowadays decisions are often influenced by reviews and testimonials, so not having a collection of positive client feedback could mean missing out on significant opportunities.
In this guide, I’m going to show you how you can easily collect testimonials from companies you’ve worked with.
Here’s why testimonials are so important for social media managers:
In a field where personal branding is crucial, testimonials act as a bridge of trust, connecting you with potential clients. They serve as first-hand accounts of your effectiveness and reliability, which can be more convincing than any marketing spiel.
Social media management is result-oriented, and testimonials provide concrete examples of your successes. They tell the story of how you've helped businesses achieve their goals, be it increasing engagement, boosting sales, or growing their online presence.
The SMM (social media management) market is crowded, and standing out is key. Testimonials can highlight your unique approach, specialized skills, and the specific value you bring to the table, differentiating you from competitors.
Let's break down the optimal times to request testimonials and explore various effective strategies for collecting them.
After a Successful Post
The best time to ask for a testimonial is when the success of your work is still fresh in the client's mind. This could be right after a particular post on social media did well.
Following Positive Feedback
If a client expresses satisfaction with your work, whether through an email, call, or during a meeting, seize the opportunity to ask for a testimonial. Their current satisfaction will likely translate into a positive and authentic endorsement.
At the End of Your Campaign
Lastly, once you’re done managing their social media, you should ask for a testimonial.
Whether in person, over a phone call, or through a video chat, a direct request can be very effective. Personalize your appeal by referencing specific successes or milestones in your collaboration.
Crafting a thoughtful email that not only requests a testimonial but also acknowledges the client’s achievements can be a powerful approach. Tailor each email to reflect the unique relationship and work done for each client.
Use surveys to gather structured feedback. Design questions that are easy to answer but encourage detailed responses. These can later be converted into testimonials with the client’s permission.
Consider using tools like TrustUGC or similar platforms that simplify the testimonial collection process. These tools can help manage requests, follow-ups, and the organization of the testimonials received.
Subject: Could You Share Your Experience?
Hi [Client’s Name],
I’m reaching out to celebrate our recent work together, especially our success with [specific project or campaign]. Your perspective is invaluable, and I’d greatly appreciate a brief testimonial about your experience working with me.
If possible, could you share your thoughts on:
- The impact of our collaboration on your social media goals.
- Any specific aspects of my service that you found particularly beneficial.
Your feedback will be instrumental in helping others understand the value of my services. I respect your privacy and any preferences regarding the details you’d like to share.
Thank you for your time and for being a valued client.
Best, [Your Name]
Once you've successfully collected testimonials, the next step is to use them strategically. Here’s how you can effectively leverage these powerful testimonials:
Feature compelling testimonials prominently on your homepage, or create a dedicated 'Client Success Stories' section. This not only adds credibility but also gives potential clients a glimpse of what they can expect from your services.
Periodically share testimonials on your social media channels. This not only provides social proof to your audience but also keeps your success stories visible and engaging.
Testimonials are more than just kind words from satisfied clients; they are tangible proof of the value you bring as a freelance social media manager. These endorsements do more than just paint a picture of your skills and successes—they resonate with potential clients, offering them a glimpse into the real impact and transformation your services can bring to their business.
Hi, I'm Ben, co-founder of TrustUGC. We launched TrustUGC with a clear mission: to help social media managers build and share social proof. We are dedicated to helping SMMs get more clients by helping them collect testimonials and put them on your website.