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10 Landing Page Social Proof Ideas

Posted Fri Oct 06 2023 4 min read

Earning the trust of your visitors is a crucial way to close more sales. A proven method to build this trust is through social proof, the concept that people will follow the actions of the masses, based on the idea that, if many others are doing something, it must be the right thing to do.

Did you know that 88% of consumers trust user reviews as much as personal recommendations (source: BrightLocal)? It's a powerful testament to the influence of social proof on consumer behavior. In this blog post, we'll dive into various forms of social proof you can leverage on your landing pages to boost trust and, by extension, sales.

What is Social Proof?

Social Proof is a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of the correct behavior. In marketing, social proof is a powerful tool that helps businesses build trust and influence consumer decisions by showcasing the trust and satisfaction other customers have in their brand.

Various forms of social proof can be utilized on landing pages to enhance trust and encourage conversions, including testimonials, reviews, case studies, social media posts, certifications, awards, and more.

Now, let's explore some effective examples of how social proof can be leveraged on landing pages to enhance trust and conversions:

1. Testimonials

Testimonials are firsthand endorsements from satisfied customers or clients, showcasing the positive experiences they've had with your product or service. They are a potent form of social proof that can significantly influence a visitor's decision to engage with your brand.

TrustUGC Social Proof Example

TrustUGC: This is how we implement testimonials on our landing page. We used our own testimonial collection tool to collect these testimonials and share them on our landing page.

2. Counters

Counters are a visual form of social proof that display numerical data such as the number of users, subscribers, or customers a business has. By showcasing large numbers, counters help to depict the popularity and trustworthiness of your brand or product.

Intercom Social Proof Example

Intercom: A customer support messaging platform, Intercom, utilizes a counter on its landing page to display the number of businesses that use its software. Situated just below the headline, the counter boldly declares that 25,000 businesses use them, providing immediate social proof to new visitors.

3. Case Studies

Case studies not only highlight the effectiveness of the product but also establish a narrative that potential customers can relate to. By showcasing real success stories, case studies build credibility and help to illustrate the practical applications and benefits of the product or service in question.

Hotjar Social Proof Example

Hotjar: Hotjar, a platform that provides insights for website optimization, showcases various case studies on its landing page. Each case study depicts how different organizations utilized Hotjar to understand their users better, improve user experience (UX), and create customer delight.

4. Company Logos

Displaying logos of reputable companies or clients you've worked with can significantly boost your credibility. When visitors see familiar logos, it instills a sense of trust and authenticity.

Tally Social Proof Example

Tally.so: Tally leverages this form of social proof on their landing page by showcasing logos of well-known companies like Notion, Make, Buy Me a Coffee, Rakuten, and Glovo, indicating that over 120,000 teams from such reputable companies are utilizing their services. Including such logos on your landing page can similarly enhance trust and encourage more visitors to engage with your offerings.

5. Google Reviews

Embedding Google reviews on your landing page is a transparent way to show real customer feedback. It's a live testimony to your product's quality and customer satisfaction.

Google Reviews Social Proof

6. Sales Notification Social Proof

Sales Notification Social Proof is a potent way to exhibit real-time customer activities on your website. These notifications usually pop up at the bottom corner of the page, showcasing recent purchases, sign-ups, or any other actions taken by customers on your site. This form of social proof capitalizes on the FOMO (Fear Of Missing Out) factor, encouraging visitors to take similar actions.

Sales Notification Social Proof

7. Embedded Social Media Posts

Embedding social media posts directly on your landing page is a fantastic way to showcase real-time customer testimonials, user-generated content, or any positive mentions of your brand. It adds a layer of authenticity and relatability as visitors can see real interactions from other individuals.

Social Media Social Proof

8. Press Mentions:

Press mentions are a classic form of social proof that can significantly enhance the credibility and prestige of your brand. When reputable media outlets or industry publications mention or feature your brand, it serves as a testament to your brand's authority and significance in the industry.

Press Mentions Social Proof

9. Trust Badges

Trust badges are symbols or icons that showcase affiliations, certifications, or security measures that your website or company adheres to. They play a crucial role in building trust and reassuring visitors about the security and integrity of your brand, especially in transactions involving sensitive information.

Trust Badges Social Proof

10. Certifications and Awards:

Certifications and awards are prestigious recognitions that validate the quality, expertise, and excellence of your brand. Displaying certifications and awards on your landing page serves as a testament to your brand's achievements and dedication to maintaining high standards.

Awards Social Proof

Wrapping It Up

Building trust with your visitors is vital for driving sales. We explored many forms of social proof in this blog post—Testimonials, Counters, and Case Studies—each offer a unique avenue to showcase your brand's credibility and the satisfaction of your existing customers.

By thoughtfully integrating social proof elements into your landing pages, you're not only validating your offerings but also creating a more engaging and reassuring user experience. While we've provided real-world examples to illustrate the efficacy of these social proof types, the key is to choose the ones that resonate most with your brand and audience.

To further enhance your landing pages with compelling social proof, explore TrustUGC and discover how you can easily collect and share testimonials to bolster your online reputation.

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TrustUGC is the #1 platform for collecting and showcasing genuine testimonials. Join 100+ businesses that use TrustUGC today 👇

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