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How to Collect Video Testimonials

Posted Tue Oct 03 2023 3 min read

Video testimonials are more than just a marketing tactic. They are a genuine way for small business owners to build trust and credibility with their audience. When real customers share their authentic experiences with your brand, it creates a connection that scripted advertisements simply can't match.

In the upcoming sections, we'll cover everything you need to know to start collecting video testimonials.

Finding Happy Customers

Finding the right people for your video testimonials is crucial. They should be satisfied customers willing to share their positive experiences. Here's how to find the right customers for a video testimonial:

  • Social Media Interactions: Look for customers who have messaged you or commented on their appreciation for your business on platforms like Instagram, Facebook, or Twitter.
  • Positive Reviews: Seek out customers who have left positive reviews on platforms such as Google Reviews, Yelp, or even on your website.
  • Email: Sift through your email for interactions where customers have expressed gratitude or satisfaction with your services or products.

How To Ask For a Video Testimonial?

Once you've identified satisfied customers, the next step is inviting them to share their positive experiences in a video testimonial. Here's how to craft a compelling ask:

  • Personalized Outreach: Reach out personally to each customer. A personalized message can make a significant difference and show genuine appreciation.
  • Express Gratitude: Start by thanking them for their support and positive feedback. Let them know how much you value their opinion.
  • Explain the Purpose: Share why you’re collecting testimonials and how their story can help others and benefit the community.
  • Make it Easy: Explain the process briefly and assure them that it will be a simple and guided experience.
  • Offer an Incentive: While it's not always necessary, offering a small incentive can be a thoughtful gesture and encourage participation.


Dear [Customer's Name],

I'm [Your Name] from [Your Company], and I was thrilled to read your positive feedback on [mention the platform they left feedback on, or specify the positive interaction you had]. Your experience is inspiring and could help others too!

Would you be interested in sharing your story in a short video testimonial? As a token of appreciation, we'd be happy to offer a 5% discount on your next purchase with us.

Here's a brief overview:

  • A relaxed video sharing your experiences with our [product/service].
  • Record at your convenience with a simple guide we’ll provide.
  • 30 seconds in length

If interested, I can send over more details. Whether or not you choose to participate, we appreciate your support and feedback.

Warm regards,

[Your Name], [Your Company]

Showcasing your video testimonials

Now that you have gathered heartfelt video testimonials, showcasing them effectively is the key to maximizing their impact. Here's how to go about it:

  • Website Integration: Feature video testimonials prominently on your website, possibly on the homepage or a dedicated testimonial page.
  • Social Media Sharing: Share the testimonials across your social media channels to reach a broader audience and encourage sharing.
  • Email Campaigns: Include video testimonials in your email marketing campaigns to add a personal touch and build trust with your audience.
  • Blog Posts: Incorporate video testimonials in relevant blog posts to enhance the content and provide real-world validation.

By showcasing your video testimonials across various platforms, you not only validate the authenticity and quality of your offerings but also create numerous opportunities for potential customers to connect with real stories from satisfied customers.

Using Video Testimonial Tools: TrustUGC

What if I told you there was an easier way to collect and share video testimonials? Well, there is. It’s called TrustUGC. TrustUGC simplifies the process of collecting, managing, and showcasing video testimonials, making it a valuable tool for small business owners. Here’s how it works:

  • Easy Collection: With TrustUGC, collecting video testimonials is a breeze. The platform provides simple tools to request and gather testimonials from happy customers.
  • Centralized Management: Keep all your video testimonials organized in one place. TrustUGC’s dashboard allows for easy management and review of collected testimonials.
  • Seamless Sharing: Share your testimonials with the world. TrustUGC facilitates easy sharing across various platforms including your website, social media, and more.
  • Customizable Display: Personalize how your testimonials are displayed on your website with TrustUGC’s customizable widgets.

By leveraging TrustUGC, you can streamline the entire process of handling video testimonials, from collection to display, making it an indispensable tool in building trust and authenticity with your audience.

Ready to collect testimonials?

TrustUGC is the #1 platform for collecting and showcasing genuine testimonials. Join 100+ businesses that use TrustUGC today 👇


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