How To Ask For A Testimonial Via Email (+ templates)

Getting written or video testimonials from happy customers can be a great way to improve your company’s social proof and increase your sales. Nowadays, people want to hear from others before making a purchase.

But how do you get testimonials? Reaching out can be uncomfortable, and let's face it, our customers are busy people. They might not always have the time to share their positive experiences.

In this article, I’m going to show you how you can request a testimonial via email, and improve the chances that they write you a great testimonial!

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How Important Are Testimonials?

Testimonials are crucial—they build trust. In fact, 72% of consumers are more likely to trust a business with positive testimonials (BigCommerce).

In my experience, adding testimonials to our landing page significantly boosted our conversion rates. They've been key in attracting and securing higher-profile clients, proving to be a necessary asset in our growth strategy.

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Crafting The Email

The key to creating a testimonial request email is to make the email very personalized and authentic. Even if it’s automated, it shouldn't feel like it (more in this later). I’ve included some templates for you below, but I highly recommend customizing the email to fit your unique business.

Key Notes:

• Subject Line: This is your first impression. Make it count! Something like "A Quick Favor?" or "Loved Working with You!" can pique curiosity and improve open rates.
• Personalize: Start by reminiscing about the project you worked on or a memorable interaction. This sets the tone and reminds them of the value you delivered.
• Clear Request: Be straightforward about what you're asking. Let them know you'd appreciate a testimonial and why it matters to you.
• Guidelines: Offer a few prompts or questions to make it easier for them. For instance, "What was your favorite part of our collaboration?" or "How did our service impact your business?"

1. Long Testimonial Email Request Template

Subject: Your Experience with [Your Company Name]

Hi [Client's First Name],

I hope this email finds you well. It's been a pleasure working with you on [specific project or service], and I genuinely hope our collaboration brought great value to [Client's Company Name].

I'd be incredibly grateful if you could share a testimonial about your experience with us.

If you're wondering where to start:

• What was your favorite part of our collaboration?
• How did [Your Company Name] impact your business or project?
• Would you recommend our services to others? If so, why?

Of course, feel free to write whatever comes naturally to you.

Thank you for considering this request, [Client's First Name]. Looking forward to our continued collaboration.

Warm regards,

[Your Name], [Your Company]

2. Short Testimonial Email Request Templates

Hi [Client’s First Name],

I hope this email finds you well. Would you be willing to write a testimonial about your experience with us? We would really appreciate it.

Best,

[Your Name], [Your Company]

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A Better Way: Collect Testimonials With TrustUGC

TrustUGC is a free tool that helps businesses collect more testimonials and share them on their website or social media. With TrustUGC, we can easily automate this testimonial collection process, here’s how.

Step 1. Create a free TrustUGC account

Start by registering on TrustUGC and follow through with the onboarding process.

Step 2: Customize your Testimonial Form

Go to your Testimonial Form and customize it to fit your brand. Customers will fill out testimonials through this form, saving you the time of re-sending the same requests in the email each time.

Step 3: Copy your TrustUGC Testimonial Form

Copy your testimonial form link in the “Ready to share your form?” section.

Step 4: Email Your Customers

Now that you have your TrustUGC form, all you have to do is email it to your customers. Simply add the form to your email and send it out!

Here’s an example email:

Hi [Client’s First Name],

I hope this email finds you well. Would you be willing to write a testimonial about your experience with us? You can leave a testimonial here.

Best,

[Your Name], [Your Company]

Optional: Using TrustUGC Invites

If you don’t want to manually email your customers asking them to leave a testimonial, use TrustUGC invites! Just input your clients' names and emails, and TrustUGC takes care of the rest, automating the testimonial collection.