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How UGC Creators Can Unlock Free Stays on Airbnb

Posted Fri Oct 20 2023 3 min read

How UGC Creators Can Unlock Free Stays on Airbnb

Everyone dreams of traveling without the hefty price tag, but for some UGC (User-Generated Content) creators, this dream is a reality. Good content is a must for Airbnb hosts. Think about it, when you’re looking for a cozy retreat, your eyes are instantly drawn to captivating visuals and engaging videos of potential stays.

UGC creators have the ability to create content that not only captures but sells, making it a skill many Airbnb hosts are on the lookout for.

In this blog post, we’re going to uncover how you can snag free Airbnb stays in exchange for your UGC.

Identifying the right properties

Starting your journey to land your first Airbnb client begins with pinpointing the right properties. Let's keep it real: your first Airbnb stay might not be at a 5-star mansion, and that's perfectly fine.

As a beginner, your goal is to build a UGC portfolio with diverse Airbnb clients. Start with clients who will benefit the most from your content. Here's how:

1. Look For Under-booked Properties

Look for newer properties that have a lot of availability. If there aren't many guests booked, the hosts have less to lose by offering you a complimentary stay. On the flip side, a popular property with high occupancy rates might view hosting you as a missed opportunity for paid bookings.

These hosts with fewer bookings are probably in search of effective ways to boost their visibility and attract more guests. This is where you come in, offering a solution that benefits both parties.

2. Spot Poor Photos

Look for properties that have low-quality iPhone shots. These hosts clearly lack content creation skills, so you’d be a great fit for them.

Create a portfolio

Before you start pitching to clients, you’re going to need a portfolio. Creating an Airbnb portfolio is… challenging. The problem is you need a portfolio to get deals, but you can’t create a portfolio without deals.

Here's a workaround: create sample content without a client. Consider booking a budget-friendly Airbnb or hotel nearby, and film content there.

For more insights on portfolio creation, check out my previous blog post on crafting a UGC portfolio. While it's not Airbnb-specific, there's plenty of useful info for you in there!

The Pitch

Having pinpointed your host and equipped with a portfolio, it’s time to dive into the fun part—reaching out. A word of caution before we delve deeper: Airbnb has a strict stance against spam, hence, crafting a mindful pitch is very important. Here are some golden rules to follow:

  1. First Impression: Keep the first message short yet engaging. Express your genuine interest in their property and your proposal for a content exchange.
  2. No Copy-Pasting: Avoid generic pitches. Tailor your message to show that you've done your homework on their property.
  3. Offer Value: Suggest a few content ideas, showcasing that you’re serious and not mass messaging.
  4. Take Your Time: A well-thought-out pitch reflects your professionalism and dedication. Don't rush it; a compelling pitch is worth the effort.
  5. Avoid Direct Links or Emails: Airbnb's policy refrains from sharing links or emails. Navigate around this by spacing out characters (e.g., ben @

Writing each pitch should take more than a mere 5 minutes. Airbnb is not a platform for bulk messaging. Keep in mind, hosts are on Airbnb to attract bookings, not to be sold services. Your pitch needs to resonate without being salesy.

A pro tip: If possible, find their Instagrams and send your proposal there.

Sample Airbnb UGC Pitch Template:

Hi [Host's Name],

I came across your beautiful listing, [Name/Description of the Property], and it caught my eye! I'm a content creator and love showcasing unique spaces like yours. I'd love to discuss a content exchange - capturing your space in photos and a video tour, in return for a short stay. I believe it could enhance your listing's appeal and attract more guests.

Looking forward to the possibility of collaborating and hearing your thoughts.

Warm regards, [Your Name]

Delivering Exceptional Content

Lastly, it's pivotal to exceed expectations by delivering stellar content to the hosts who entrust you with this collaboration. Going the extra mile not only ensures a successful first project but paves the way for future opportunities.

Many hosts manage multiple properties - impressing them with your skills could transform a single free stay into a series of collaborative ventures across their listings. By establishing a reputation for excellence and reliability, you position yourself as a go-to content creator for Airbnb hosts, potentially leading to a ripple effect of ongoing collaborations.

Wrapping Up

Unlocking free stays at picturesque Airbnbs isn’t just a daydream. With a compelling portfolio, a well-crafted pitch, and exceptional content delivery, you can build mutually beneficial collaborations with Airbnb hosts. Every content piece you create not only enriches your portfolio but also bridges the gap between hosts and potential guests.

So, dive in, start connecting with hosts, and unlock those dream vacations through your UGC!

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